Thursday, April 15, 2010
By: shoot life
Toronto indie pop-rockers Sweet Thing hooked up with hometown director Christopher Mills -- who won an MTV "Best Breakthrough Video" VMA for Modest Mouse's 'Float On' -- for their own breakthrough video for new single 'Dance Mother.' (The album version features an emphatic and less radio-friendly F-bomb after "mother").

"It's a cautionary tale warning people of the dangers of giving a girl your heart. The moral of the video is: be careful because she might turn out to be an evil Amazonian with road rage," quips bassist Morgan Waters. "We basically thought, 'what would an 8-year-old boy want in a music video?' and went from there. A rock band chasing an evil girl in a car. Not since the fourth season of 'Roseanne' have stakes been so high."

As for the track itself, guitarist Alex Winter explains, "'Dance Mother' is a song about dancing. No wait, it's a song about mothers who are dancing. No, it's a song about Mother Theresa. And she's dancing."

But seriously, folks: "Dance Mother is a song about mistakes; falling for the wrong girl, hooking up with her again after she dumps you, and then calling her an unusually inappropriate name."

Sweet Thing recorded their debut album in LA with Beck producer Rob Schnapf. But until the July release date, this sweet "Dance Mother" video will have to tide you over.




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  Posted In: Music - Shootlife