Offshoot Brand Hellz Bellz is proud to present our new Spring Collection, Obsessed with You, a collection photographed by Brooke Nipar and modeled by Xian, that reflects an obscure view of modern fashion and the obsession that it becomes. A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette. The Killa, in particular, is a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress. An exciting new take on the traditional blazer is Coat Tailz, which features a circle cut and a unique draped back. With this new and daring collection, Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession.


Photography: Brooke Nipar
Model: Xian
Hair & Makeup: Vanessa Bautista
Styling: Misslawn

see more HERE

You can download the mix right Here

Hurry the much anticipated RBK x HELLZ shoe is now available online!! This highly anticipated shoe comes in one color way, with stud detailing and a punk rock attitude to go along with it. Creating a bond between the women's brand and one of the sneaker world's timeless leaders has become a stepping stone for Hellz to branch off into footwear. Although there is such a high demand for the collaboration, the shoe will only be available to the public at select retailers, as well as the Hellz soon-to-drop online shop. If purchased through the Hellz online shop, customers will receive a special gift. Hellz is widely known for providing style savvy women with unique attire, and enthralling collaborations. The Hellz x Reebok shoe, being one, is sure to not disappoint; creating a much more enticing reason to wait for Black Friday. Available at: 80spurple.com karmaloop.com stantonjames.com

Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details. Clever silhouettes, unique details, and the use of simple colors to emphasize form and function while creating a true display of female strength, sensuality and independence that is: ‘Midnight Riders.’ See more from the collection here

Yesterday you got a sneak peek into Hellz Bellz special “Kicks After Six” which was a video teaser and behind the scene photos from the short film we’ve created. As promised… we present to you the full length video.

HELLZ SPECIAL DELIVERY & SHORT FILM, "KICKS AFTER SIX" from HELLZ on Vimeo.

As the days of summer draw to a close, the evening hours relent. Hence, the perfect time for Hellz to introduce our “Kicks After Six” capsule delivery. A concise yet bold collection, this limited 6 piece line extends Hellz’ ongoing graphic themes incorporating the idea of empowered defiant women that exude nothing but vicious confidence. “Inspiration for the graphics were drawn from familiar faces of fashion icons and iconic fashion brands that celebrate them.” “Kicks After Six” is currently available at your local fine retailers.

The crazy, sexy, cool girls of Hellz Bellz have a special delivery of product that will be in stores by the end of week. Check out the 20 second sneak peek video teaser and behind the scenes shots from our soon to be released special delivery and short film entitled, "Kicks After Six".

HELLZ - "Kicks After Six" (Trailer) from HELLZ on Vimeo.

Stay tuned for the full length short film coming to you tomorrow, Wednesday 07.15.09.

Summer's fast approaching and the heat is on as Hellz Bellz brings the sizzle with its Summer 2009 Collection, SO LOLITA. The collection offers a variety of cut and styles to complete any females wardrobe including key staple summer looks, from a range of volume bubble skirts to edgy studded vest to the graphic tees synonymous to Hellz. Taking the construction of the line to new heights, Hellz revamped silhouettes and wear ability by providing light weight nylon jackets for a stylish look in comfort. So Lolita is available at your local boutique NOW. photos: Brooke Nipar || shootlife

via We will DEFINATELY keep you posted. || Shootlife